The Marketing Works Team
President & CEO
With more than 30 years of experience, Ron has developed a strong niche in the communications industry. As General Manager at WALK 97.5 FM, Ron helped the station rise to the top and become Long Island’s number one radio station.
In 2002, Ron launched Marketing Works PR with an emphasis on delivering quality customer service and effective marketing and public relations. As President and CEO, Ron leads an outstanding creative team dedicated to developing eye-catching campaigns that help to distinguish clients from others in their field. Marketing Works’ spectrum of services range from simple website updates to a full-scale rebranding of all marketing material. Ron’s connections to 1,000+ media outlets enable him to promote his clients in leading New York publications, trade magazines and on several local newscasts.
In addition to leading Marketing Works, Ron is committed to giving back to the community. He served on the Board of Directors of the Suffolk County Police Athletic League and is a supporter of many nonprofit organizations. Ron’s charitable contributions have been recognized by Schneps Communications, Human First and the American Red Cross of Suffolk County.
Vice President & Creative Director
As Vice President at Marketing Works, Melissa assists more than 15 clients across the tri-state area with their marketing, graphic design, and event planning needs. With a focus in the not-for-profit field, Melissa helps clients fine-tune their messaging, expand their media presence, reach new audiences, and enhance the profitability of their fundraising events. Her keen eye for design has been instrumental to enhancing the look and feel of newsletters, flyers, brochures, websites, e-blasts and much more.
During her distinguished 16-year career, Melissa also served as Event Manager at Long Island Business News (LIBN) and as Director of Marketing at Groovecar, Inc. Additionally, she served on the Board of Directors of Public Relations Professionals of Long Island for six years, and was a member of Long Island Elite from 2015-2017. Melissa has also received many industry accolades, including a 2017 Long Island Press Power Woman of Long Island Award, LIBN’s 2018 Corporate Citizenship Award and LIBN’s 2012 Top 40 Under 40 Award.
As a mother of two children, she spends her spare time riding quads and running.
Senior Content Writer
Kelly Kass is a leading communications and marketing specialist with nearly three decades of editorial experience.
As a freelance Senior Content Writer at Marketing Works, Kelly works with a range of clients to enhance their messaging and increase their brand awareness. From social media and website copy to newsletters, brochures and press releases, Kelly successfully captures the editorial voice of each client she works with.
Prior to her current role, Kelly served as Director of Public Relations at Maimonides Medical Center in Brooklyn, New York, where she helped build the hospital’s brand and broaden its online and media presence through strategic messaging. While working closely with executives, Kelly drafted key talking points for media appearances and hospital events. During the COVID-19 pandemic, Kelly managed hundreds of media requests and worked tirelessly to ensure that staff, patients, and communities were kept informed of ever-changing conditions.
As a communications consultant, Kelly has worked with many large organizations, including McDonald’s, Ernst & Young, NYC Health + Hospitals, and several New York nonprofits. She also served as Global Editor of the London-based website, simply-communicate.com, leading a team of writers while writing/producing webinars and publishing best practice case studies on companies from around the world.
A recipient of Schneps Communications’ Power Women in Business Award, Kelly holds a degree in journalism from Hofstra University. She has been published in numerous books and publications, and has presented at communications conferences in the US and the UK. She has also judged several international award competitions, and has held positions at 1010 WINS News, CBS, and Lifetime Television. Kelly is a firm believer that the best way to reach audiences is through effective messaging with a human touch.
Wendy O’Neill joined Marketing Works as a writer/account representative in 2016, bringing extensive experience in managing Public Relations and Corporate Communications in both the corporate and not-for-profit sectors.
Wendy brings a multi-faceted skillset to our agency, whether she is working with human services or professional services clients. For 10 years, she served as Assistant Vice President for Public Relations & Communications for Astoria Bank, one of the NY metropolitan area’s largest publicly held community banks. In that role, she managed internal and external communications for the bank’s retail and business banking divisions and introduced its corporate rebrand. Previously, she held public relations and development positions at St. Francis Hospital, The Heart Center, in Roslyn, NY, where she managed communications for the nationally ranked specialty center. She has provided consulting services for the Lustgarten Foundation for Pancreatic Cancer Research, is a former Board Member of the Public Relations Professionals of Long Island, and has served as Communications Chair for the Executive Women’s Golf Association, Long Island Chapter.
She holds a bachelor’s degree in Communications with a specialty in journalism from Long Island University C.W. Post and has completed an AFP certificate program in Fundraising through Molloy College. She has edited trade magazines in New York City and on Long Island, NY, and assists the Mayor of the Village of Amityville, where she currently resides with her husband Michael and a Redbone Coonhound rescue pup, Riley.
From crisis management, new product and service launches, B2B, branding, and grass roots community relations, Wendy takes a personal interest in her work that forms the basis for exceptional client services.
Bernadette is a freelance business writer and editor with more than 20 years of experience covering a wide range of industries, including law, real estate, education, nonprofits, accounting, finance and health care.
I covered these industries locally during my 17 years with the Long Island Business News, first as a regular freelancer and then as the full-time special sections editor from 2012 to 2020.
Over the course of my career, I have written articles, press releases and web content for a number of publications and corporate clients, including Specialty Retail Report, Douglas Elliman, Major League Baseball Properties, The Journal News, The Skiing Trade News, Curriculum Administrator, eMarketing and others.
Earlier in my career, I worked in the editorial departments of consumer magazines, including Ski Magazine, where I was managing editor, and Modern Bride’s regional wedding publications, for which I was editor in chief.